The program aims to introduce entrepreneurs and SMEs to funding solutions offered by Monsha’at and its partners, and is geared toward facilitating an information and knowledge infrastructure that promotes informed financial decision making.
Objectives
Boost financial awareness among entrepreneurs and SMEs.
Enriching the knowledge base and capabilities of SMEs.
Creating informative funding-solution courses tailored specific SME pain-points.
The campaign was launched on Twitter by program partners alongside government entities and private firms such as banks, investment houses and lending companies. In addition, experts in economics and finance share their experiences periodically in the campaign.
Program Activities
A multitude of workshops are offered in cooperation with funding entities, investors and partners of the program.
Educational and knowledge-sharing sessions are held by experts in finance, and in cooperation with program partners including banks, funding and investment firms, and supporting government agencies.
The program distributes a short, informative newsletter to entrepreneurs and SMEs that bridges the knowledge gap in finances.
Sessions are held in cooperation with top-tier financial consultants and financial experts, and answer financial questions or inquiries raised by entrepreneurs and SMEs.
Sharing success stories of SMEs and entrepreneurs that cultivate an experience-sharing culture based on real stories of challenges overcome.
Publishing essays by renowned financial experts. These easy-to-grasp essays are written for the purpose of spurring awareness among entrepreneurs and SMEs
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